Classic Wines of California

MISSION STATEMENT

We are committed to growing, producing and selling the finest quality wines of the highest value to our customers. We are dedicated to improving quality, efficiency, effectiveness and profitability. To accomplish this we will share accountability for problem solving and results. We will maintain a safe, friendly and healthy environment to ensure employee well being and build loyalty, pride, trust and mutual respect. INTRODUCTION The principals of Bronco Wine Company, brothers Fred T. and Joseph S. Franzia, and their cousin John Franzia, Jr., are third-generation California winemakers. They grew up in the industry at Franzia Brothers Winery in Ripon.

In 1973 when Coca-Cola Bottling Company of New York purchased the family winery, the young Franzias decided to start their own operation. They formed Bronco Wine Company in December 1973, giving it the same rich heritage that marked the family's previous business.

Bronco Wine Company has succeeded in becoming a major varietal wine source to the California wine industry. As a vertically integrated agricultural concern, Bronco is visible on all levels of the industry. Our quest for quality begins with vineyard development and continues to grow into areas such as premium bulk wine contracts, research and development, brand development, marketing and distribution. Bronco is also a major custom bottler for several national wineries.

Bronco's diverse family of brands are sold in over 65 countries worldwide in addition to being distributed throughout the United States.

The California wine industry remains exciting and vibrant, with great opportunities for growth. To capitalize upon these opportunities, Bronco seeks capable, creative and dedicated people.

You have joined an organization that is not only proud of its accomplishments and eager to move forward, but also proud of its employees --- because in our quest for quality we seek the very best.